brand &
marketing
strategy
for COaches
At Mewes Media we support you as an independent coach by building the foundations of your professional online presence and then empowering you to maintain & grow it
Jay Mewes Creative Director
Mewes Media Brand client reel
During my time as head of marketing and content for two of the UK’s largest coaching schools I had the chance to interview, film, podcast, case study and collaborate with many of the industries most successful coaches.
There was one recurring question that came up time and time again that every new coach wants to know the answer to…
What is the secret to building a successful independent Coaching business?
There is no secret!
Yes, of course you need to be a good coach with solid skills
but, what set’s apart successful coaches from others, are their abilities to communicate in a clear way what they can provide as professional coach.
Communication isn’t just about what is said – Its a persons essence or way of being that is attractive to others.
If you want potential clients to take you seriously and eventually hire you, most will want more context about who you are and what you can offer them to improve their life.
Think about this…
When you want to make any type of investment these days, what is the first thing you naturally do?
Correct!
You go online and check out the seller’s legitimacy before buying. You will also be subconsciously scanning for other confirmations like:
Do I trust them and do they understand my needs?
Is the information I am looking for clear and simple to understand?
Do they take pride in their online appearance/brand? (virtual shop window)
Your simple 3-step formula to creating your professional online presence
Your unique brand identity & website
Your unique communication style
A simple & consistent marketing strategy
Professionalism, Trust & Your ideal client
THE ALL IN COACH ZERO TO LAUNCH
With this product we create your digital brand from scratch, taking care of all headache and necessary elements of the process from
ZERO to LAUNCH!
Step 1
First, we work with you to understand who you are as a coach:
✓ What is your mission, your why and your value proposition
✓ What excites, inspires and drives you
✓ Who is your ideal client
✓ What is your unique style & communication preferences
Second, we create your:
- Brand new website
- Social media channels (if needed)
- Brand identity:
✓ Logo
✓ Brand bible
✓ Brand imagery
✓ Colour pallets & font families
Step 2
Third, we work with you to curate your launch marketing content and campaign.
This will be tailored to your chosen communication style & preferences using the mediums of:
✓ Video
✓ Photography
✓ Branded graphics for social media
Step 3
Fourth, the exciting part:
LAUNCH and share your coaching business with the world!
By this point you will have everything you need to show up online as a professional Coach:
- A new website that you can be proud of
- A communication style you are confident with
- A marketing strategy with templates & tools
Step 4
Show YOU so people can know who
Brand Photography
Retreat & Event Filming
Brand video, interviews & podcasts
WHAT PEOPLE SAY
The thought of promoting myself in the digital world was an overwhelming and daunting process and I didn’t know where to begin until I met Jay.
His passion and enthusiasm for what he does always shines through and makes working with him an extremely fun and enjoyable experience.
I have learned to fully rely on his experience and professionalism and trust his results.
I highly recommend Jay and the team to anyone!
Oliva D’Silva – Life Coach & Author
CLIENTS
OLIVIA D'SILVA
OLIVIADSILVA.COM
ROBERT STEPHENSON
FAN THE FLAMES
Wayne Linton
BEYOND UNITY
Damian Smith
THRYVV
ANA REED
NEWMANITY
NICK BOLTON
ANIMAS COACHING
ZOE WILLIAMS
LUMINARY MINDSET
